NB

The practice is closed from 21 December to 3 January.

At MOQM, we believe in the concept of the reinvented dentist.

That is why we are now working with Aivory for patient administration. Not because we can, but because we need to. For future-proof healthcare. For our team. For our patients.

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Privacy policy

Last updated: 13 November 2026

This privacy policy explains which personal data MOQM Dental processes through this website, online registration, online booking and the chat. It also explains why we do this, who we share it with and what your rights are.

Who we are

MOQM Dental B.V. is responsible for processing your personal data as described in this privacy policy.

What we collect and why

  • Visiting the websiteWhen you visit the website, our hosting provider Vercel processes technical data such as your IP address, your browser and the page you request. This is needed to show the website and keep it secure. Images come from Cloudinary, which also receives your IP address to deliver them.
  • RegisteringWhen you register as a patient, we ask for your name, date of birth, gender, email address, phone number and address, and optionally how you found us. This data goes straight to our patient system, Aivory. We use it to register you and to contact you.
  • Booking an appointmentTo book online, we ask for your email address and date of birth so we can recognise you. You receive a code by email. You then choose a treatment and a time, and you can add a note. This data also goes straight to Aivory.
  • ChatOur chat assistant is an automated (AI) assistant from Clinicly that runs on the Botpress platform. It answers general questions and does not make decisions about you. The chat only loads when you open it. After that, your messages are processed, along with any details you choose to share (such as your name or contact details) and technical data such as your IP address. The chat window also loads fonts from Google, which receives your IP address to deliver them. Please do not share medical details in the chat. Call or email us instead.
  • Email and phoneWhen you email or call us, we use your details to answer your question. Email is handled by our email provider.
  • StatisticsOnly if you consent, we use Google Analytics to measure how the website is used, for example which pages are viewed. We do not use this for advertising.
  • Google MapsThe interactive map only loads after you consent or when you click the map. Google then receives your IP address, among other things, and may set cookies.
  • Social mediaThe links to Instagram and Facebook are plain links. Nothing from these services loads until you click one.

Our cookie policy explains which cookies and browser storage we use.

Legal basis

  • ConsentFor statistics and Google Maps. You can withdraw your consent at any time via Cookie settings at the bottom of every page.
  • ContractFor registering and booking. We need your data to register you as a patient and to treat you.
  • Legal obligationFor your patient record, which we must keep as a healthcare provider under the Dutch Medical Treatment Contracts Act (WGBO).
  • Legitimate interestFor showing the website securely and answering your questions via the chat, email or phone.

If you give us information about your health, for example in a booking note, we only use it for your care, as the GDPR allows for healthcare providers.

Who we share data with

We do not sell your data. We only share it with parties that help us provide the services above:

  • Vercelwebsite hosting
  • Cloudinaryimage storage and delivery
  • Aivorypatient system for registrations and appointments
  • Clinicly and Botpressthe chat assistant
  • Googlestatistics (only with consent), the map and the fonts in the chat
  • Our email provideremail to smile@moqm.nl

These parties only use your data for the service they provide to us. Google Maps is Google’s own service, so Google’s privacy policy also applies. Beyond this, we only share data when the law requires it.

Data outside the European Union

Some of these parties are based in, or use servers in, countries outside the European Economic Area, such as the United States or Canada. This only happens when the GDPR allows it, for example based on a European Commission decision that the country offers adequate protection (such as the EU-US Data Privacy Framework), or with the European Commission’s standard contractual clauses.

How long we keep data

We keep your data no longer than necessary for the purpose we received it for, unless the law requires us to keep it longer. We keep your patient record for as long as the law requires. The cookie policy explains how long cookies and browser storage remain.

Security

We protect your data with appropriate technical and organisational measures. The website and the forms use a secure connection (HTTPS), and only people who need your data for their work can access it.

Your rights

You have the right to:

  • see your data;
  • have incorrect data corrected;
  • have your data deleted when we no longer need to keep it;
  • have processing restricted;
  • object to processing based on legitimate interest;
  • receive your data in a common file format (data portability);
  • withdraw your consent. This applies from that moment on.

Email your request to smile@moqm.nl. We reply within one month. We may first ask you to confirm who you are, so that we never give data to the wrong person.

Making a complaint

Not happy with how we handle your data? Let us know at smile@moqm.nl. You can also complain to the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at autoriteitpersoonsgegevens.nl.

Changes

We update this privacy policy when the website or our services change. The date of the latest change is shown at the top.